Confident Pricing: Purpose & Profit™️

$147.00

Stop undercharging. Start pricing with confidence and profit.

Price with purpose. Deliver with profit.
Stop guessing what to charge and start pricing with clarity and confidence. Confident Pricing: Purpose + Profit™ is a CFO-designed pricing system that shows you exactly how to set prices that cover your costs, reflect your value, and support your business goals. You will learn how to account for time, expenses, and profit margins, and do it without second-guessing yourself. Created by Natalie, CPA with over 25 years of experience, this tool combines proven pricing strategy with emotional intelligence so you can make profitable, confident decisions every time.

Stop undercharging. Start pricing with confidence and profit.

Price with purpose. Deliver with profit.
Stop guessing what to charge and start pricing with clarity and confidence. Confident Pricing: Purpose + Profit™ is a CFO-designed pricing system that shows you exactly how to set prices that cover your costs, reflect your value, and support your business goals. You will learn how to account for time, expenses, and profit margins, and do it without second-guessing yourself. Created by Natalie, CPA with over 25 years of experience, this tool combines proven pricing strategy with emotional intelligence so you can make profitable, confident decisions every time.

What’s Included

  • Pricing Calculator in Excel or Google Sheets, fully editable and built by a CPA

  • Step-by-step PDF Guide that walks you through each input and decision

  • EQ Prep Section to clear the mental noise before you price

  • Example Scenarios for services, digital products, and physical goods

  • Tier and Package Modeling to test one price, three tiers, or bundles

  • Glossary and quick-reference formulas so you know exactly what each term means

  • Linkable worksheet tabs for cost of goods, labor time, overhead, taxes, and profit targets

How This Makes Pricing Easier

  • Know your number with clear break-even and target margin math

  • Quote faster with a repeatable process you can run every time

  • Stop undercharging by accounting for time, revisions, and hidden costs

  • Match price to goals by modeling revenue and profit at different price points

  • Hold boundaries with pricing that is defensible and easy to explain

  • Forecast cash with simple volume and scenario planning

What You Will Be Able to Do

  • Calculate true cost including time, overhead, payment fees, and taxes

  • Set profit targets and margins you can actually hit

  • Choose between hourly, flat, value-based, or tiered pricing with confidence

  • Model best, base, and stretch scenarios

  • Apply psychological pricing without guessing

  • Create packages that increase average order value and reduce custom work

Who It’s For

  • Service providers, creators, agencies, and product-based shops

  • New and established businesses that want consistent, profitable pricing

  • Anyone who wants a simple system that blends financial strategy with emotional clarity

Why It Works

Designed by Natalie, a CPA with over 25 years in accounting, this system combines CFO-level pricing strategy with practical worksheets and an EQ lens. You get clear calculations, a calm decision process, and prices that support both your business and your energy.

Use It To Price

  • Coaching, design, marketing, bookkeeping, consulting

  • Digital products, templates, courses, memberships

  • Handmade goods, small-batch products, and retail

Format and Access

  • Instant download

  • Spreadsheet: Excel or Google Sheets

  • Guide: PDF, printable and easy to reference

  • No video required