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One Investment. Unlimited Use.
Most business owners only see pricing strategy like this when they pay a CFO or CPA firm hundreds per hour. With Confident Pricing: Purpose + Profit™, you get the same process in a self-guided system you can use again and again. Every time you launch something new, rethink your rates, or model a package, the system is here waiting for you.
No ongoing sessions. No repeat invoices. Just CFO-level clarity on demand.
What’s Included
CFO-Built Pricing Calculator (Excel + Google Sheets), fully editable and pre-formatted for services, digital, and physical products
Step-by-Step PDF Guide, walking you through every input, scenario, and decision with plain-language clarity
EQ Prep Section, to clear the mental noise so you price from strategy, not fear
Real-World Scenarios, examples for coaches, digital creators, and product shops
Tier + Package Modeling, to test one price, three tiers, or bundled offers with ease
Quick-Reference Glossary + Formulas, so you always know exactly what the numbers mean
Linked Worksheets, tracking costs of goods, labor time, overhead, taxes, and profit targets
Why This Works
Most pricing tools stop at math. This system combines CFO-level strategy with emotional clarity so you not only calculate the right number, you believe in it. Instead of guessing or discounting, you get a process you can trust every time you price a service, product, or package.
Here is what changes when you use it:
You finally know your true break-even and profit goals.
You can quote faster with a repeatable system you’ll use again and again.
You stop undercharging because every hidden cost and every hour of your time is accounted for.
What You’ll Be Able to Do
Calculate true costs, including time, overhead, fees, and taxes
Set profit margins that are sustainable, not just “nice if it happens”
Choose hourly, flat, value-based, or tiered pricing without second-guessing
Model best, base, and stretch scenarios so you always know your range
Apply psychological pricing with intention, not guesswork
Package your offers to increase average order value and protect your energy
Who It’s For
Service providers, coaches, and agencies tired of undercharging
Digital creators ready to scale without burning out
Product-based businesses who want pricing that supports growth, not just covers costs
Built by a CFO. Designed for You.
Created by Natalie, a CPA and CFO with over 25 years in finance and over 15 years advising multimillion-dollar companies, this system delivers the same strategy clients pay thousands for, now structured into a tool you can use again and again.
You are not just buying a spreadsheet. You are getting a proven pricing method that blends financial strategy with emotional clarity, so your prices finally reflect the value of your work.